Company formation and corporate services in Italy
About us info@goldblum.chForeign boards often reach for a representative office before they have decided anything else about Italy, because it sounds like the cheapest way to test the market without touching a notary. That instinct is not wrong, but it skips the one question the whole structure turns on: whether the planned activity actually stays inside the statutory boundary that keeps the office out of Italian tax. The general procedure to set up a company in Italy sits on its own page and is not repeated here. This page assumes a narrower decision, a reader weighing a light, non-trading presence against the heavier commitment of a branch or a subsidiary, and wanting the statutory test spelled out rather than a one-line reassurance. What follows works through where a representative office registers, the permanent-establishment definition it must avoid, the preparatory-or-auxiliary test that decides the question, the two independent routes into losing that exemption, why no VAT number is normally needed, what the office cannot do without crossing the line, and what it costs to register each year against a branch and a subsidiary. Every figure below carries its own article of law or its own named source.
What this page covers
Definition. An Italian representative office (ufficio di rappresentanza) is a presence a foreign company opens in Italy that is registered in the REA, not the ordinary section of the Register of Companies. It carries no permanent establishment and no legal personality of its own, provided its activity stays inside the preparatory-or-auxiliary carve-out of Article 162 TUIR.
A representative office confined only to auxiliary or preparatory activity is entered in the REA on its own, described in the 2026 chamber fee schedule as a "new REA subject, different from local units." It does not go through the ordinary section of the Register of Companies that a branch or a newly incorporated company uses.
The REA is the repertorio delle notizie economiche e amministrative, the register of economic and administrative particulars. The implementing regulation for the Register of Companies defines it as a distinct index, separate from the ordinary section a company or a branch is entered in (Normattiva: D.P.R. 581/1995, Art. 1(h)).
A representative office is not the only kind of subject the REA holds. The same fee schedule lists associations, foundations, entities and religious bodies as REA subjects too, and states that they pay only for their seat, unlike a business running several registered units across Italy. The pattern across all of them is the same: a presence recorded for information, not a business entered on the ordinary section because it trades in its own right.
Why does a representative office land in the lighter register rather than the ordinary section a trading company uses? Because the REA holds subjects that are not, in the Register's own terms, carrying on a registrable business activity of their own, and a representative office is confined by definition to exactly that kind of activity, developed in full below. The REA placement follows from the statutory test. It is not a separate choice a foreign company makes on its own.
No single official page, on either agenziaentrate.gov.it or registroimprese.it, sets out an exhaustive list of permitted representative-office activities. Market research, promotion and general liaison work are the examples used in practice, and the section below maps them onto the statute rather than quoting them from any list, because no such list exists to quote.
Definition. Under Article 162(1) of the TUIR, a permanent establishment designates a sede fissa di affari (fixed place of business) through which a non-resident enterprise carries on all or part of its business in Italian territory (Normattiva: TUIR, Art. 162(1) and (2)(f-bis)). Everything from this point on exists to answer one question: does the planned Italian activity fall inside that definition, or does the preparatory-or-auxiliary carve-out keep it out.
The illustrative list behind that definition now reaches beyond a physical office. A significant and continuous economic presence in Italy, built so as not to show a physical footprint in the territory, counts too. For a company running e-commerce or fintech operations into Italy, that limb matters directly. A representative office cannot be used to dress up what is, in substance, a continuous digital sales presence, however light the office itself looks on paper.
Permanent-establishment status is the outcome a representative office exists to avoid. Registering in the REA changes nothing about that exposure on its own. What actually keeps the office out of Italian tax is the test in the next section, article by article.
The whole page turns on one statutory condition.
Article 162(4) TUIR excludes a closed list of activities from permanent-establishment status: the use of a facility solely for storage, display or delivery of goods; goods held solely for storage, display, delivery or processing by another enterprise; a fixed place used only to purchase goods or collect information for the enterprise; any other activity of a similarly limited kind; and any combination of the above (Normattiva: TUIR, Art. 162(4) and (4-bis)).
Definition. Every one of those exclusions applies only if the listed activity, or the overall activity where several are combined, is of a carattere preparatorio o ausiliario (preparatory or auxiliary character), under Article 162(4-bis) TUIR. A representative office avoids permanent-establishment status because of what it actually does, not because of what it is called.
No official text lists market research, promotion or liaison work by name as permitted activities, because no such list was located on agenziaentrate.gov.it or registroimprese.it. The examples used across this page are a reasoned mapping onto Article 162(4)(d), purchasing goods or collecting information, and Article 162(4)(e), any other preparatory or auxiliary activity: an inference drawn from the statute, never a quoted statutory list. Treat any source that presents these examples as an official catalogue with caution. The catalogue does not exist.
Decision flow: start at Planned activity in Italy. Gate 1, under Article 162(4) TUIR: is the activity storage, display, delivery, processing, purchasing or information-gathering? A no answer leads to Permanent establishment, taxed as a branch would be. A yes answer continues to Gate 2, under Article 162(4-bis) TUIR: is the activity, or the combined activity, preparatory or auxiliary in character? A no answer again leads to Permanent establishment, taxed as a branch would be. A yes answer leads to Stays a representative office, REA-only.
Two separate mechanisms can tip a representative office into permanent-establishment status, and only one of them has anything to do with what the office itself does.
The Art. 162(4) exclusions do not apply where the same enterprise, or a closely related one, already runs a permanent establishment at the same Italian location or elsewhere in Italy, and the combined activity of the two presences is not, taken together, preparatory or auxiliary (Normattiva: TUIR, Art. 162(5), (6), (7) and (7-bis)). Splitting one business into two lighter-looking presences does not, on its own, buy a second exemption.
Independently of that fixed-place test, a permanent establishment also arises where a person, an agente dipendente (dependent agent), habitually concludes contracts for the foreign company in Italy or habitually plays the principal role leading to their conclusion. This route runs through conduct, not through registration. A representative office can hold a spotless REA filing and still create a taxable presence through a single person's own pattern of closing deals on the company's behalf.
An agente indipendente (independent agent) acting in the ordinary course of its own business does not create a permanent establishment for the company it represents. The exception has a limit, and it is narrower than it first looks.
An impresa strettamente correlata (closely related enterprise) is defined by control or by a stake: one enterprise controlling the other, common control between them, or, in any case, one holding more than 50 percent of the other's participation, voting rights or share capital. An agent working almost exclusively for enterprises that meet that threshold is not treated as independent, and the exception in the previous paragraph falls away.
No article grants a representative office a stated exemption from VAT registration. The absence of a duty follows from the fact that neither statutory trigger is met, for as long as the carve-out holds.
VAT registration is triggered by starting to carry on a business, art or profession in Italy, or by establishing a permanent establishment there, and the filing is due within 30 days of either event (Normattiva: D.P.R. 633/1972, Artt. 4(1) and 35(1)).
"Carrying on a business" has its own statutory meaning under Article 4(1) of the same decree: the habitual, professional exercise of a commercial activity, even where that activity is not the enterprise's only one.
A representative office that stays inside the Art. 162(4)/(4-bis) carve-out meets neither limb of that trigger. It is not carrying on a business, and it is not a permanent establishment, so no Partita IVA (VAT number) is required while that holds true. The moment either changes, generating revenue or crossing into permanent-establishment status, the 30-day clock starts, and the filing goes in on form AA7/10, the same form a branch uses to open its own VAT position.
Invoicing, negotiating and signing contracts are not on the Art. 162(4) exclusion list, and neither is any other activity that actually generates revenue. None of it is preparatory or auxiliary in character, whatever the office is called on its REA filing.
Doing any of it converts the fixed place into a permanent establishment, independently of the office's own REA registration. Once that happens, the enterprise is taxable in Italy on the Italian-source income the permanent establishment produces, at the standard IRES rate of 24 percent (Agenzia delle Entrate: IRES), not on the parent's income earned anywhere else.
Crossing that line does not trigger some automatic conversion of the representative office into a branch. Reclassification for tax purposes and registering a proper Italian presence are two separate steps, one under tax law and one under company law, and both need attention once the activity has genuinely grown past the carve-out. In practice, that is the point to consider a shelf company in Italy, already registered and waiting to trade, as an outright alternative, rather than trying to stretch the representative office beyond what it was built for. Registering a proper branch or incorporating a subsidiary are the other two routes worth weighing at that stage.
The 2026 diritto annuale (annual chamber fee) table published by a chamber of commerce lists EUR 18.00 for a "new REA subject, different from local units," the category a representative office falls into (Camera di Commercio delle Marche: diritto annuale 2026).
The same table charges a branch, described as a company with its head office abroad, EUR 66.00, and a newly incorporated società di capitali, the vehicle behind a subsidiary, EUR 100.00 at the national rate, rising to EUR 120.00 where a regional surcharge applies. Eighteen euros is the smallest of the three figures by a wide margin, and it is worth remembering that it measures a registration category, not the tax exposure that sits behind it.
| Feature | Representative Office | Branch (sede secondaria) | Subsidiary (S.r.l.) |
|---|---|---|---|
| Register | REA only (Art. 1(h) D.P.R. 581/1995) | Ordinary section, Register of Companies | Ordinary section, Register of Companies |
| Permanent establishment | No, while inside Art. 162(4)/(4-bis) TUIR | Yes, by definition (Art. 162(1) TUIR) | Not applicable: a separate taxable entity |
| VAT registration duty | None, unless the carve-out is lost (Artt. 4, 35 D.P.R. 633/1972) | Yes, on form AA7/10 | Yes, on incorporation |
| Annual chamber fee (2026) | EUR 18.00 | EUR 66.00 | EUR 100.00 to 120.00 |
| Legal personality | None | None, an extension of the foreign parent | Yes, a separate Italian legal entity |
Article 16 of the preliminary provisions to the Civil Code conditions a foreigner's civil rights on reciprocity, and the same article is read to extend to foreign legal persons, not only individuals. A foreign company opening a representative office is itself the subject the rule addresses, not merely whoever signs the REA filing on its behalf.
Confirming the reciprocity position for the company itself, before the REA filing goes in, avoids finding out about a problem only once the office is already meant to be operating. The same check applies whichever of the three forms the foreign company eventually opens, a representative office, a branch, or a subsidiary.
The full eight-structure comparison across every Italian company form, capital, liability, governing bodies and audit duty, sits on its own page and is not repeated here. What follows is the narrower, three-way boundary this decision actually needs.
A representative office carries no permanent establishment while the preparatory-or-auxiliary carve-out holds, registers in the REA alone, owes no VAT and has no legal personality of its own. It is the lightest of the three forms, and the only one that cannot trade in Italy at all. Where the planned activity has already outgrown that boundary, the full walkthrough covers what starting to trade in Italy actually involves.
A branch (sede secondaria) sits one step heavier. It is a permanent establishment by definition, registers in the ordinary section rather than the REA, has no legal personality separate from the foreign parent, and pays a EUR 66.00 annual fee. It can trade where a representative office cannot, and the parent stands fully behind whatever it does in Italy.
A subsidiary is heavier again: a separate Italian legal entity, normally an S.r.l. with EUR 10,000 subscribed capital, shielding the parent's own assets from whatever the Italian entity owes. It costs the most to set up of the three, and it is the only one that builds a wall between the group's balance sheet and its Italian liabilities.
Step 1, Representative Office: lightest footprint, cannot trade. Step 2, Branch: same legal entity as the parent, can trade, taxed as a permanent establishment. Step 3, Subsidiary: separate legal entity, own capital, a liability shield. Each step to the right trades a lighter filing for a heavier one, and buys something back in exchange, the ability to trade, or a wall around the parent's own balance sheet.
The engagement on a representative office splits into three parts: assessing whether the activity actually planned for Italy fits inside the preparatory-or-auxiliary carve-out before anything is filed, coordinating the REA registration itself, and monitoring that boundary over time as the office's role in Italy develops. Pricing is on request, through the contact form, once we understand what the office is actually meant to do.
From our practice
The line a representative office crosses first is rarely the one anyone expects. It is usually the foreign company's own marketing team, describing the office's work as generating leads rather than collecting information, months before any invoice is issued locally. Writing down, at the outset, exactly which activities the office will and will not perform gives the record something to point to if the question is ever raised, rather than trying to reconstruct one after the fact. The EUR 18.00 REA fee is the smallest number on this page, and the least useful one for deciding anything. It says nothing about whether the activity stays inside the carve-out. A person visiting Italy occasionally on the company's behalf, closing deals in meetings rather than through any fixed office at all, trips the dependent-agent rule more often than an office ever does on its own.
Giulia Mancini, Head of Corporate Formation, Milan
This page is written by Giulia Mancini, Head of Corporate Formation, Milan office, and reviewed by Alessandro Ferri, Tax and Accounting Lead, Rome office. Neither holds the title Avvocato, Dottore Commercialista or Notaio, and neither files the REA registration personally. The work described above is assessment and coordination, not a claim to a professional title.
Once the REA filing is in and the preparatory-or-auxiliary boundary is documented in writing, the next useful step is planning how the engagement itself runs. To begin, start the onboarding form.
A presence a foreign company opens in Italy that is registered in the REA alone, not the ordinary section of the Register of Companies, provided its activity stays inside the preparatory-or-auxiliary carve-out of Article 162 TUIR.
In the REA, the register of economic and administrative particulars defined by Article 1(h) of D.P.R. 581/1995, not the ordinary section of the Register of Companies that a branch or a new company uses.
The repertorio delle notizie economiche e amministrative: a distinct index within the Register of Companies system, populated by subjects such as associations, foundations and representative offices that do not carry on a registrable business activity of their own.
EUR 18.00 for 2026: the fee the CCIAA Marche schedule lists for a new REA subject, different from local units, the registration category a representative office falls into, rather than the ordinary company-register categories used by a branch or a subsidiary.
A branch pays EUR 66.00 in the same 2026 chamber fee table, more than three times the representative office's EUR 18.00, a numeric reflection of the branch's status as a registered permanent establishment rather than a REA-only filing.
A newly incorporated societa di capitali, the route used for a subsidiary, pays EUR 100.00 to 120.00 in the same 2026 fee table, the highest of the three figures because incorporating a new company is the heaviest filing of the three options.
The condition in Article 162(4-bis) TUIR that every permanent-establishment exclusion depends on: the listed activity, or the combined activity where several are combined, must not amount to more than preparation or support for the enterprise's real business.
Storage, display or delivery installations; goods held for storage, display, delivery or processing by another enterprise; a fixed place used only to purchase goods or collect information; and any other purely preparatory or auxiliary activity, alone or combined.
Not without risk. Signing, or habitually leading the conclusion of, contracts is not on the Article 162(4) exclusion list and can itself create a permanent establishment under the dependent-agent rule, independently of the office's own REA registration.
Not while it carries on no business activity and creates no permanent establishment. VAT registration is triggered by either event, under Articles 4(1) and 35(1) of D.P.R. 633/1972, and must then be filed within 30 days on form AA7/10.
A permanent establishment that arises because a person acts in Italy for the foreign company and habitually concludes contracts, or habitually plays the principal role leading to their conclusion, independently of whether any fixed place of business exists at all.
It converts into a permanent establishment, taxable in Italy on that income at the standard 24 percent IRES rate, and must register for VAT within 30 days on form AA7/10, regardless of its REA filing.
Once the intended Italian activity goes beyond preparation or support, selling, contracting, invoicing, a representative office no longer fits. The choice then follows the same branch-versus-subsidiary logic: a lighter, same-legal-entity presence, or a separate entity with its own liability shield.
Next step
Describe the structure you have in mind and we will tell you what it takes in Italy: the form, the filings, the timeline and what we would need from you. Pricing on request.